FedEx is a very well known company. Their current logo was created in 1974 by Lindon Leader. FedEx has won over 40 awards for their logo because of the recognition and optical illusion it has. If you look between the E and the X there is an arrow that is hidden. This arrow projects forwardness or speediness that the company tries to depict in their company, which is very sought after when it comes to customer's wants and needs in the courier service. The target audience is adults since it is more common for them to use a delivery service and going back to my point before it definitely reaches that audience with the arrow intending speed and precision. The color choices really catch your eye because there isn't any distraction and they go well together. They actually have different sets of colors for their logo, depending on the sector of the company, which is different. I think the simplicity of it but having an optical illusion, that many people don't catch, makes it a successful logo.
Baskin Robbins is an ice cream place that has 31 delicious flavors. They originally had a different logo but when they did an entire brand refresh in 2005 they re-made the logo as seen above. Baskin Robbins markets on their infamous "31 flavors" so they made the "BR" in different colors to create an illusion of a "31" being there. The target audience would be younger children because they can recognize it anywhere even if they just spotted the letters "BR" they would relate that to 31 flavors. The color choices are fun and bubbly which is also relatable to young children. The logo is definitely successful because Baskin Robbins is the largest chain of ice cream specialty shops.
Tostitos is a chip brand owned by PepsiCo. This is a clever logo because they used their actual product in the logo but it isn't that noticeable at first glance. They created the two "T"'s as people and the "I" as salsa. This is a genius logo idea because it is so recognizable and different. The target audience would be a family or people who are hosting a televised game. I associate it most with football. This definitely draws the target audience in because what's game day without chips and salsa! The color choices blend so well together. In the other two logo's I discussed, there wasn't a background color but here there is a light blue with the name of the brand overlapping it. The colors don't clash and it works nice with each other because it makes the name "pop" and doesn't take away from the two figures dipping their chip into salsa. This logo wasn't always this creative with the illusion but since 2003 it has definitely evolved and made a name for itself.
Comprehensive Health Care is a nursing home located throughout Florida. Their main goal is to promote preventative health programs to maintain the highest quality of life but yet this logo doesn't really address that. Their target audience would be elders or family members of elders but their logo doesn't look too inviting. People are trusting you with their care but yet they have a house blocking the entryway. The color choices are just as dull as it is strange. If they are trying to sell health care then I think this logo isn't to successful in depicting that. Their website doesn't show this logo anymore and now just has a rose but that may be in result to the negative comments they got on it.
Formula 1 is a car racing organization. They took the sport and tied it into their logo. The "F" represents the word formula and the fire represents speed but in between the "F" and the fire design they have an illusion of a "1" being there. This is clever and makes it stand out from other logos. They took advantage of the negative space and made something creative out of it. The target audience is racers and fan's of car racing and I feel like this would definitely catch their attention. The black and red shows intensity, just like racing has. The style also shows that it relates to racing just with the fast motion of the fire and track marks. This is named one of the most famous logos with hidden messages so it most certainly made a name for itself and is successful.
